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Amazon is a growing channel for ecommerce brands, but when you’re not careful, you can lose control of your brand on Amazon.
This damages profitability for both your online business and your brick and mortar channels.
Here are 8 signs that your brand is losing control on Amazon:
Too many sellers: Having too many sellers on Amazon can undermine your brand’s control and profitability.
Unauthorized sellers can alter product listings, image stacks, and feature descriptions, affecting your brand’s representation and pricing.
This unrestricted access can trigger price erosion, a downward spiral known as the Profitability Death Spiral, severely damaging your brand’s value and profits.
Poor content: If your product listings are not well-written or if your images are not of good quality, it can make your brand look unprofessional. This can hurt your sales.
Bad reviews: If customers are leaving bad reviews of your products, it can damage your brand’s reputation. This can make it harder for you to sell your products.
Not winning the Buy Box: The Buy Box is the spot on Amazon where customers can add a product to their cart. If you’re not winning the Buy Box, it can be hard for customers to buy your products.
Your prices are dropping too much: If your prices are dropping too much, it can damage your brand’s value. It can also make it harder for you to make a profit.
You’re running out of stock: If you’re running out of stock, it can frustrate customers and make it harder for you to make sales.
Your prices are lower than your retail partners’ prices: If your prices on Amazon are lower than your retail partners’ prices, it can damage your relationships with those partners. They may stop selling your products or they may move your products to a less desirable location in their stores.
Your retail partners are unhappy: If your retail partners are unhappy with you, it can hurt your brand. They may stop selling your products or they may move your products to a less desirable location in their stores.
Gain Brand Control on Amazon with BetterBrands
Do these sound familiar? You’re not the only one.
At BetterBrands, we understand how to address the common issues brands face on ecommerce marketplaces, and how to help you take control of Amazon.
Our team of experts, equipped with powerful technology and understanding of your data and online product performance, will assist you in regaining control on Amazon.
Don’t let your brand lose control on Amazon. Regain control of your brand and protect your business now.
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