3-5 minute read time
When brands just focus on selling on Amazon in their ecommerce strategy, they may experience consequences. It’s understandable why this platform receives significant attention, given its dominant market share, accounting for 37.8% of U.S. ecommerce sales.
However, it’s crucial for brands not to overlook other significant marketplaces such as Walmart, Target, eBay, and various alternatives. Ignoring these platforms can lead to missed opportunities and potential challenges for brands.
A way for a brand to gain control is through establishing presence on all relevant marketplaces for their product.
Here’s How You Can Establish Marketplace Control for Your Brand
Almost all consumers extensively cross-shop products on various platforms before making a purchase. Unauthorized sellers offering lower prices on certain platforms can divert sales, launching you into the Amazon Profitability Death Spiral.
When faced with this challenge, brands have two choices:
- Invest time and resources to tighten distribution, removing unauthorized sellers and your product’s entire presence on those platforms.
- Establish control by having brand presence on multiple marketplaces.
Establishing a presence across various ecommerce platforms is a strategic move to regain control over your brand, leading to increased revenue and brand equity.
This approach minimizes channel conflicts, allowing key retail partners to witness consistent brand experiences across different retailers. You’ll be able to eliminate the need for price-matching, negotiations, and other challenges arising from a lack of control. By maintaining uniform pricing and presence on all marketplaces, you create a seamless and consistent brand experience for consumers.
As a brand, investing resources in crafting intentional brand experiences pays off when executed through marketplace syndication. This ensures a brand experience across platforms, reinforcing trust and recognition among consumers, regardless of where they encounter your brand.
How You Can Take Control for Your Brand with BetterBrands
Many brands struggle to take control due to a lack of understanding and resources. At BetterBrands, we equip you with data and expert teams, eliminating channel conflicts and paving the way for future brand control.
As you gain control, profits grow, preventing price erosion and ensuring long-term profitability. BetterBrand is dedicated to upholding brand MAP policies and offering expert insights to support success across all marketplaces.
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