There are many marketplaces where people can buy what they want, but Amazon consistently outpaces the others. Amazon is currently the biggest online marketplace in North America, with annual sales revenue hovering around $200 billion. It’s hard to argue with…
Amazon product reviews have a significant impact on a product’s ranking, traffic, conversion rates, and sales performance. Once a potential customer lands on your product detail page, having positive reviews can be helpful—but having thoughtful, detailed product reviews can greatly…
Many companies will find themselves in need of either a partial or full rebranding at some point. Rebranding allows brands to remake themselves in ways that help increase discoverability and draw more traffic to their brand. It can help increase…
One of the main goals of selling on Amazon is to instill trust in the consumer. There’s nothing better for a customer ordering a product online than receiving exactly what they asked for. It’s important to note that every consumer…
The American Innovation and Choice Online Act, introduced in October 2021 by Senators Amy Klobuchar and Chuck Grassley, expresses a desire to level the playing field between online marketplaces and small businesses. As the world’s largest online retailer, Amazon has…
Amazon is very intentional about prohibiting misleading product claims. Any products sold on the Amazon platform must adhere to the company’s guidelines, which are often somewhat strict, but are put in place to protect customers from false advertising and other…
In today’s digital era, leveraging the power of e-commerce platforms is crucial for brands to maximize their reach and sales potential. Among these platforms, Amazon stands tall as a dominant force. With its vast customer base and unrivaled infrastructure, Amazon…