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The Amazon Profitability Death Spiral is the race to the bottom. Whether you are deep on the Death Spiral or just flirting with it, you are not alone–it is a simple series of events for all brands. profitability death spiral…
An entrepreneur’s greatest worry is that his or her product or service won’t sell. After all, the only reason a business fails is not enough customers. The big challenge is to present your product in the way that is most…
If you’re an Amazon seller, the Buy Box is your holy grail, and can make or break a seller’s success on Amazon. The Buy Box is where all the magic happens—over 80% of all Amazon sales are attributed to it!…
There are many marketplaces where people can buy what they want, but Amazon consistently outpaces the others. Amazon is currently the biggest online marketplace in North America, with annual sales revenue hovering around $200 billion. It’s hard to argue with…
Amazon product reviews have a significant impact on a product’s ranking, traffic, conversion rates, and sales performance. Once a potential customer lands on your product detail page, having positive reviews can be helpful—but having thoughtful, detailed product reviews can greatly…
Many companies will find themselves in need of either a partial or full rebranding at some point. Rebranding allows brands to remake themselves in ways that help increase discoverability and draw more traffic to their brand. It can help increase…
One of the main goals of selling on Amazon is to instill trust in the consumer. There’s nothing better for a customer ordering a product online than receiving exactly what they asked for. It’s important to note that every consumer…
The American Innovation and Choice Online Act, introduced in October 2021 by Senators Amy Klobuchar and Chuck Grassley, expresses a desire to level the playing field between online marketplaces and small businesses. As the world’s largest online retailer, Amazon has…
Amazon is very intentional about prohibiting misleading product claims. Any products sold on the Amazon platform must adhere to the company’s guidelines, which are often somewhat strict, but are put in place to protect customers from false advertising and other…