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Amazon announced in late 2020 a new Climate Pledge Friendly Program—an initiative designed to make it easier for Amazon shoppers to discover and purchase more sustainable products. Climate Pledge Friendly products also referred to as CPF, are clearly labeled in…
Amazon Seller Central Coupons are a great way to stand out from the competition and grab a customer’s attention on Amazon. Adding a coupon to your Amazon listing can engage and incentivize new customers, reward existing customers, and so much…
Amazon retired the Comments Feature for product reviews on its platform in December 2020. This change removed the ability for brands or sellers to directly respond to reviews on the Amazon marketplace with public comments. With already limited communication between buyers…
Amazon is the largest online retailer in North America with nearly 50% of the market share—making the sheer size and reach an attractive marketplace for brands looking to increase their online presence and build brand awareness. Unfortunately, it’s also a…
Whether you’ve been selling your products on Amazon for years or you’re just starting out, you’ve probably wondered if 1P or 3P is the best selling model for your brand. As the top ecommerce accelerator and 3P seller with deep…
We know that many business owners are looking to take back control of their presence on the world’s largest online marketplace, and we’re here to help. With these 4 simple tips, you can drastically improve the success and longevity of…
Do You Know the True Costs of Amazon 1P? Most brands face challenges in understanding the genuine costs associated with maintaining a first-party (1P) seller relationship with Amazon. In essence, a 1P relationship involves a brand selling its product to…
The Amazon Profitability Death Spiral is the race to the bottom. Whether you are deep on the Death Spiral or just flirting with it, you are not alone–it is a simple series of events for all brands. profitability death spiral…
An entrepreneur’s greatest worry is that his or her product or service won’t sell. After all, the only reason a business fails is not enough customers. The big challenge is to present your product in the way that is most…
If you’re an Amazon seller, the Buy Box is your holy grail, and can make or break a seller’s success on Amazon. The Buy Box is where all the magic happens—over 80% of all Amazon sales are attributed to it!…