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Did you know that achieving sustainable profitability is crucial to long-term success for brands on the ecommerce marketplace?
While it’s also a lot easier said than done— executing a profitable ecommerce strategy is a complex undertaking that demands significant time, knowledge, and resources.
The easiest way to achieve ecommerce profitability is to adopt the Ecommerce Equation, a framework that emphasizes optimizing three key factors: traffic, conversions, and pricing. By effectively managing these elements, brands can achieve long lasting profitability.
Here are the 7 Types of Ecommerce Traffic You Need to Know:
1. Referral Traffic
Referral traffic plays a crucial role in your total listing traffic. Individuals who visit your listings through referral traffic discover a link to your products from an external online source, not directly affiliated with your brand. Typical referral sources include blog posts that compare products, and social media or influencer marketing channels.
2. Paid Traffic
Paid traffic refers to any visitor influenced by focused advertising campaigns. While Amazon Ads and Google Ads stand out as powerful sources of paid traffic, the impact of social media ads and onsite ads contribute significantly.
3. Organic Traffic
Organic traffic consists of individuals who intentionally search for products or solutions, navigating platforms like Google or Amazon opposed to seeing an ad or social post that leads them to your product.
4. Branded Traffic
Branded traffic, alongside non-branded and category traffic, is crucial for both paid and organic traffic. When users search for your brand with relevant keywords, their high intent often leads to conversions on your listings.
5. Non-Branded Traffic
Non-branded traffic typically involves individuals in the early stages of decision-making. It’s an ideal opportunity to strategically target conquesting keywords and establish visibility ahead of your competitors.
6. Category Traffic
Category traffic, a form of non-branded traffic, serves as a space where individuals with shared needs or interests can discover your products. In this place, strategic ad spend will help you gain awareness and drive conversions.
7. Sub-Category Traffic
Sub-category traffic is a crucial factor as you fine-tune your strategy. When utilized effectively, sub-category traffic not only informs your target audience but also allows you to encounter individuals you might not otherwise reach.
How You Can Optimize Your Ecommerce Traffic With BetterBrands:
Crafting a strategy to optimize every type of ecommerce traffic for your products might be more than your team is equipped for.
With BetterBrands’ cutting-edge technology, data-driven insights, and expert teams, we ensure comprehensive coverage for your brand.
Achieving refined traffic, high conversions, and stable pricing, your brand can experience enhanced profitability on ecommerce marketplaces.
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