4-6 minute read time
Ecommerce accelerators are revolutionizing the industry, propelling brands to new heights. An ecommerce accelerator differs significantly from an ecommerce agency. While agencies focus on delivering specific services within defined scopes and timeframes for payment, accelerators forge deeper partnerships.
BetterBrands, distinguish themselves from agencies by fostering deeper partnerships. Collaborating closely with brands, offering vital technology, expertise, and resources to boost revenue and profits across global marketplaces.
Unlike other accelerators or agencies, BetterBrands invests, our unique approach involves taking stock in a brand’s inventory.
What’s the Difference?
Agencies Provide Deliverables
Ecommerce agencies aim to reduce stress on your team by handling various services such as marketplace SEO and product photography. They provide specialized deliverables within a set period, allowing your brand to focus on essential aspects of your ecommerce business.
However, agencies come with downsides, including flat fees, unexpected costs, and misaligned goals. Working with multiple agencies makes aligning a brand’s marketplace goals even harder since each agency is working with its own data. This leads to fragmented data and reporting, complicating the integration of results.
Accelerators Provide Partnership
An accelerator is a third party that partners with your brand, offering expertise and resources to optimize for marketplaces and ecommerce.
Unlike agencies, accelerators purchase your inventory and collaborate closely to grow your brand, providing a comprehensive solution for marketplaces. With services like listing copy, product imagery, and disparate data analytics, accelerators go further, offering full-service resources such as customer support, inventory forecasting, warehouse storage, packaging, shipping logistics, and more—all under one roof, without any fee whatsoever.
Accelerators help your marketplace offering, ensuring a cohesive strategy and understanding the nature of inventory, SEO, promotions, and other aspects.
At BetterBrands, we accelerate your brand by buying inventory, optimizing for sales, fulfilling orders, and gaining actionable insights to improve the process continuously, aligning our success with yours.
The Solution
While agencies offer specialized advice in one area of your ecommerce business, at BetterBrands we are strategic partners that actively contribute to driving your revenue and success.
Unlike agencies, accelerators take a stake in your inventory, providing comprehensive resources and technology to accelerate growth and generate profitable revenue on various marketplaces.
BetterBrands, as a leading ecommerce accelerator, is committed to your success, aligning our goals with the growth of your brand.
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